SEO or PPC – Which Is Better?

 The answer to this may not be as straightforward as you may think. Search engine optimization (SEO) brings about natural traffic at high volumes and cost-effective pricing when done right. However, with the number of new businesses coming up and marketing techniques changing constantly, paid search can offer a fast track to search marketing rather than SEO. On the other hand, Pay-Per-Click advertising is a technique that allows you to advertise across search engines to bring immediate traffic to your website.


 

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